Market Consultants

1. Cultural trends are unimportant to the marketing of a business.
   
True
   
False
     Correct Answer

2. To maximize the impact of a very limited marketing budget, business should try to
reach the broadest number of people possible.
   
True
   
False
     Correct Answer

3. Business should strive to have a different message each time they advertise and
promote their product or service.
   
True
   
False
     Correct Answer

4. Research indicates that copy is not nearly as important as other considerations like
graphics and color in advertising and promotion.
   
True
   
False
     Correct Answer

5. Always limit a direct mail letter to one page in length.
   
True
   
False
    Correct Answer

6. The price I charge for my product or service has no impact on how it is perceived.
   
True
   
False
     Correct Answer

7. It is always more profitable and productive to sell products and services direct to
the ultimate consumer than to use a middle-man/distributor/jobber.
   
True
   
False
     Correct Answer

8. In pricing a product/service, I need only be concerned with the price charged for
similar products and services.
   
True
   
False
     Correct Answer

9. Graphics should, first and foremost, be eye-catching and attention-grabbing.
   
True
   
False
     Correct Answer

10. The timing of communications and marketing in business is simply not crucial.
   
True
   
False
    Correct Answer

Score =
Correct answers:

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Score
80% – 100%

Score
50% – 70%

Score
40% or Less