1. Cultural trends are unimportant to the marketing of a business.
    True
    False
     Correct Answer

2. To maximize the impact of a very limited marketing budget, business should try to reach the broadest number of people possible.
    True
    False
     Correct Answer

3. Business should strive to have a different message each time they advertise and promote their product or service.
    True
    False
     Correct Answer

4. Research indicates that copy is not nearly as important as other considerations like graphics and color in advertising and promotion.
    True
    False
     Correct Answer

5. Always limit a direct mail letter to one page in length.
    True
    False
    Correct Answer

6. The price I charge for my product or service has no impact on how it is perceived.
    True
    False
     Correct Answer

7. It is always more profitable and productive to sell products and services direct to the ultimate consumer than to use a middle-man/distributor/jobber.
    True
    False
     Correct Answer

8. In pricing a product/service, I need only be concerned with the price charged for similar products and services.
    True
    False
     Correct Answer

9. Graphics should, first and foremost, be eye-catching and attention-grabbing.
    True
    False
     Correct Answer

10. The timing of communications and marketing in business is simply not crucial.
    True
    False
    Correct Answer

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